The General Data Protection Regulation (GDPR) is a regulation by which the UK and the EU intend to strengthen and unify data protection for all individuals within the UK and EU. This is likely to have some impact on Business to Business (B2B) Direct Marketing practices. The regulation comes into effect on 25 May, 2018 and will apply in the UK even if the UK leaves the EU.
So what will be the regulations for B2B emails sent to individuals at UK/EU businesses and Organisations after 25 May 2018?
According to the Direct Marketing Association (DMA) which is the most reliable source of information about GDPR, it will still be legal to email named individuals at UK companies, government agencies and other organizations WITHOUT their consent* after 25 May 2018 provided the recipient is given an opt out from receiving further email and the email contains the senders Business Name and Address.
This information is confirmed on the Information Commissioner’s Office (ICO) website, the Government organisation that will be policing and enforcing the legislation, states that “The rules on emails don’t apply to emails sent to organisations, though you must still identify yourself and provide an address.”
Note: To avoid including any personal email addresses, all email address domains in this List match the Organisation’s website domain. Free type email addresses (such as Gmail, Yahoo, Hotmail etc) as well as email addresses at telecoms services (such as BT, Virgin, Talktalk etc) are NOT included in this file.